A small studio shipping web apps, Shopify storefronts, and CRM/ERP implementations — with restraint, rigor, and a little bit of craft.
Most software is busy. We'd rather make less, and have it do more.
Every integration, every workflow, every line of code is an argument for why it exists. If we can't defend it, it doesn't ship.
ابني — Arabic for "build me." A quiet instruction. Now more literal than ever.
Six things we do carefully.
- 01web
Custom Web Development
Marketing sites, dashboards, and web apps built on Next.js — fast where it counts.
- 02shopify
Shopify Builds
Theme work, headless storefronts, app development, and Plus migrations.
- 03crm
CRM Implementation
HubSpot and Salesforce — set up, customised, and connected to the rest of the stack.
- 04erp
ERP Implementation
Odoo and NetSuite — configured for how you actually work, not how the demo looked.
- 05automation
Automations & Integrations
Stop doing it by hand. We build the workflows, AI agents, and integrations that make your stack act on its own.
- 06advisory
Maintenance, Audits & Advisory
Take over a stalled build, audit a slow store, or get a second opinion before you commit.
How we
work.
Four movements. The same four, every time. Not because we're rigid — because they're the ones that actually matter.
- 01
Listen
We map your stack — the tools, the workflows, the workarounds. The best builds start by understanding what you're actually doing today.
- 02
Shape
Architecture, data model, and the first honest scope. We make the trade-offs visible before we touch a keyboard.
- 03
Build
Tight loops, real code, staged previews. Continuous deployment from day one — no big-bang launches.
- 04
Refine
We stay on after launch. Systems drift; we keep yours running, instrumented, and improving.